How to structure a landing page for a Wedding Videographer in Northern Ireland

What is a landing page?

A stand-alone webpage with a purpose of persuading, educating, or selling to a specific audience.

  1. Promise

    A header and sub-header that builds intent

  2. Picture

    Paint a vivid picture in the reader’s eyes that details the benefits of the product/service

  3. Proof

    Integrate proof of results or what this means to your potential client. Not always as a standalone quote or statistic.

  4. Push

    Make the sale - give a call to action to the potential client.

Landing page example.

Points to consider:

  • The reader - who are they, what are they like?

  • What are their specific priorities?

  • Write to the fears, needs and wants of the intended reader.

  • Stop using features when you should be using benefits.

  • Put the reader at the center of your intentions.

My example:

  • The reader - female professional aged 30-35. Established in profession, solidifying her relationship.

  • Upper level income level.

  • Doesn’t want hands on direction during the day - wants to enjoy this special time with her close friends and extended family.

  • Probably prefers you to be ‘documentary style…’ Chic.

  • Never too far away from a Rolex and can smell a pair of Gucci shoes from the next room.

  • Probably inviting half of her guests on behalf of her well-connected parents or her own work colleagues.

  • Puts a lot of emphasis on wedding photography and wants an incredible wedding photographer.

Your wedding day, captured to reflect the heart of your love.

A timeless keepsake to treasure forever

Your wedding day is one of the happiest days of your life. Imagine being able to perfectly remember the details, the people, and the emotions of your special day - for generations to inherit.

As you sit down with your loved ones, turning each page of your photo album, re-live one of life’s most important milestone.

Having photographed weddings in venues such as Killeavy Castle, Castle Bellingham and The Merchant Hotel, I know how to get the photographs you want, whilst you experience the best day possible with your friends and family.

I’ve stood back documented crying daddies, cute flower girls, and quivering grooms in a way that brides love, like Donna, who said “We were so thrilled to have you as part of our day, you were incredible and there were times when we just didn’t know you were there at all, you made us feel so comfortable. Our walls are full of your incredible prints and our wedding album is the envy of all of our friends and family!”

If you want a wedding photographer who gets to know the heart of you, then let’s chat.

Concepts for thought:

Research exactly who you’re writing for.

Write for them.

Form a connection with the reader.

Direct? Indirect? Reflection of your craft? (Tone and tone guide)

Branding - consider the archetypes - Iconic Fox

Proof incorporated into the whole website (and about me page): Aaron Daniel Films.

Analysis of my homepage copy: adam white wedding films.

Analysis comparison (point of view):

Hannah or Michelle - use of ‘I’ perspective

Great establishing promise: Toni