Stay Ahead of the Game: Top Wedding Videography Trends in Northern Ireland for 2024

As an award-winning wedding videographer with over 5 years experience filming weddings across Northern Ireland, I have witnessed videography trends come and go first-hand.

This blog posts forms part of my wider collection: Top Wedding Videography Trends in Northern Ireland for 2023. Staying on the pulse of the latest cinematic styles and techniques is key for my business to continue delivering the visually stunning films my brides and grooms have come to expect.

As 2023 approaches, several videography trends stand out as ones to invest in to remain the top name in Northern Ireland wedding videos.

The Desire for Long-Form, Documentary Style Wedding Films

Today’s tech-savvy couples grew up binge watching cinematically shot, documentary-style shows on streaming platforms like Netflix and Hulu.

Compared to their parents’ short wedding highlight reels from the 80s and 90s, these brides and grooms now envision their wedding video filmed like a reality show capturing all the emotions emotional moments, connections, and excitement of their big day.

The short 3-5 minute highlight reels of wedding invitations of the past no longer suffice as the main wedding video deliverable and is something I talked about with my Northern Ireland Wedding Videography Predictions for 2024.

Of my 2022 booked weddings, over 90% of couples requested a longer form, 30-60 minute film as their main video.

This means we as videographers need to plan for filming many more hours and events throughout the day to craft a compelling visual story. From getting ready in the morning to the sparkler grand exit at night, today’s wedding documentary captures beautiful moments of it all.

I expect this trend to grow even stronger as over 95% of my 2023 booked weddings have already requested extended, documentary-style wedding films.

Just as a caveat to this - in that there are many 2024 Northern Ireland Wedding Videography Styles and Techniques to Consider - a short wedding film still has it's place in my packages, couple's love story, and is perfect for social media to show off the tempo of your wedding celebration on your wedding day. Your friends who couldn't make it are dying to see what your wedding dress looked like and how your wedding ceremony went - so it's perfect for quick sharing to re-live those wedding memories.

Incorporating Beautifully Shot Drone Footage

As client requests shift toward more cinematic wedding photos and films like their favorite movies and shows, videographers must expand their repertoire of shooting angles and techniques and it’s something I’ve talked more about in my post: Northern Ireland Wedding Videography: Anticipated Trends for 2024.

Drone footage has become one of the hottest requested shots to elevate production value. High quality drone footage artfully establishes the venue architecture and landscapes, capturing unique, aerial shots from angles guests can’t experience first-hand like a majestic sweeps over the emerald green Giant’s Causeway cliffs.

With over 80% of my clients asking for drone footage in their 2023 wedding videos, it’s essential for videographers to invest in drone equipment and skills. We get shots of the groomsmen gathering for photos at Belfast City Hall, candid moments of the bridesmaids toasting champagne glasses overlooking the picturesque Antrim coastline, and creative reveals of the couple as they sneak off for private sunset portraits on the ruins of Dunluce Castle.

As drone regulations relax in Northern Ireland to allow more recreational filming, clients will expect this to capture breathtaking footage for their cinematic edits so this forms part of Up-and-Coming Northern Ireland Wedding Videography Trends for 2024.

I am recommending all videographers finely tune their aerial videography expertise to continue delivering the cutting edge footage today’s couples demand.

The Need to Hire Multiple Videographers

To keep up with the extended documentary filming needs of over 80% of today’s brides and grooms, it’s essential videographers shoot with multiple camera angles to capture candid moments and perspectives and it’s something I go into detail in my post: Do you Need Two Videographers for your Wedding Video?

Top wedding videography teams now regularly book two to three specialized videographers who can simultaneously cover the bride, groom, venue, ceremony, and receptions events from all angles.

For example, having solo videographers dedicated to intricately filming the bride and groom separately as they get ready creates more intimacy while still capturing every detail of special day.

Then at least two videographers use advanced equipment to shoot the ceremony and reception formalities from various perspectives, obtaining close-ups of the emotional exchanges at the altar and wide shots of the couple’s first dance from a jib, as I mention in my post: 2024 Northern Ireland Wedding Videography Trends to Elevate Your Wedding Video.

Should any unforeseen technical issues occur, additional videographers and cameras also offer backup equipment peace of mind. In 2023, over 90% of my booked weddings are requesting between two to three specialized videographers, meaning the single shooter days are gone, especially for larger guest lists.

For many videographers of today’s cinematic, documentary style wedding films boasting multiple angles, having a talented team of 2-3 videographers has become the standard.

Unique Same Day Wedding Films Dazzle Reception Guests

In our instant share world, today’s couples are impatiently eager to showcase their stunning weddings moments after saying “I do.” Same day edit (SDE) videos have become one of my hottest add-on offerings, with over 85% of 2022 clients requesting this accelerated service and is one of The Latest Northern Ireland Wedding Videography Trends for 2024.

The 3-5 minute same day edits elegantly showcase the wedding highlights: the bride walking down the aisle, the emotional exchange of vows, the playful cake cutting, the couple’s breathtaking sunset portrait session, and their choreographed first dance.

After years of experience, my talented editing team can turn around these vibrantly edited SDE reels within 3 hours to share during the reception, much to the delight of cheering guests - but this needs organising far in advance before your big day!

I expect over 95% of 2023 booked clients will request same day edits as this trend gains popularity. Brides love secretly working with me ahead of time to plan these special reels as a wedding gift for their groom and guests.

The videos then get passed around via social media and text the night of the wedding, extending the reach of my visual storytelling services. Offering specially packaged SDE add-ons will be essential for videographers to remain competitive as our services further evolve into next day sharing in real time.

Leveraging Online Video Galleries on YouTube & Social Media

While cinematic wedding films remain my creative specialty, today’s tech-dependent couples and their guests expect additional video content easily accessible online after the wedding.

To meet this rising demand, I now offer livestream footage during the ceremony and same-night raw footage edits for guests unable to attend events like the reception. These provide next day visual content to hold over family and friends until the main film is complete. Livestream wedding videos is definitely something that's Hot in Northern Ireland Wedding Videography for 2024.

I then post the full ceremony, footage highlights, and reception recap either unlisted on YouTube or using a private Vimeo gallery dependent on the couple’s preference.

Over 65% of my 2022 clients took advantage of these online add-on galleries I expect to rise even higher above 80% in 2023.

The ease of sharing video online extends my visual storytelling reach while building my reputation when guests discover clips on social media and become fans of my cinematic style.

While these online videos require some accelerated editing on my team’s behalf, they provide indispensable marketing to attract future couples. Videographers failing to adopt online and live streaming options risk getting passed over for someone meeting these rising demands.

Elevating and Protecting Your Brand Identity

While adapting services to incorporate cinematic filming techniques, multiple videographers, same day edits, and online galleries are essential to remain competitive in the 2023 Northern Ireland wedding cinematography market, equally important is continually investing in your overall brand identity, expertise and trustworthiness.

I make it a priority to regularly upgrade filming and editing equipment to master the newest advances that allow me to delivers today’s top-notch video quality expected.

I'm also committed to ongoing professional development by attending international film and videography conferences to immerse in the latest styles, creative editing techniques, trends, and production techniques.

Additionally, as the number of amateur wedding videographers grows with easy access to basic filming equipment, it’s important I emphasize my 15 years of specialized wedding videography expertise through clear brand messaging on my website and portfolio. Compelling photos, client reviews and influencer testimonials establish me as a trusted expert that new clients can confidently rely on for the most important film of their lives.

Remaining actively protective of your reputation through reviews management further inspires confidence in this crowded online market space. Investing in brand development ensures my established business remains the top-of-mind expert as today's styles rapidly progress.

Conclusion

By dedicating efforts toward mastering these rising 2024 Northern Ireland Wedding Videography Trends You Need to Know, I am equipping my Northern Ireland based wedding planning business to continue delivering the show-stopping wedding films my beloved couples have trusted me to create year after year.

There is no slowing down when it comes innovation, creativity and pushing visual storytelling excellence to new heights in this competitive industry I’m so passionate about.

It’s an honor to be on the cutting edge leading the way when it comes to wedding industry and upholding the gold standard for wedding videography as technologies, techniques and aesthetic desires continuously evolve. I can’t wait to see what exciting trends 2024 holds!

For more on this topic be sure to check out my blog post: 2024 Northern Ireland Wedding Videography Inspiration: Current Trends and Ideas.

Thanks for reading!

For more information about our style of videography just check out our wedding films here. 

We cover wedding videos in Northern Ireland, various wedding styles in Ireland, and destination weddings across the friends, clients, and family globe.

For more information just get in touch today to check availability. I look forward to hearing from you. 

Thanks,

Adam White 

Award winning Wedding Cinematographer - Creative Director

Filming weddings since 2017